http://www.associatedcontent.com/article/1354418/what_is_the_lil_wayne_g_commercial.html?cat=39
This blog by Regret, explains the product that rapper Lil Wayne promotes in his voiceover commercial "What is G?" which I am going to elaborate on a little more.
If you notice Derek Jeter is shown in the commercial, whom is a Gatorade spokesman, so by fitting the puzzles pieces together it is realized that Gatorade must be revamping its products with new labeling and a clever marketing campaign - one that gets potential consumers searching the web for a product that is so exciting that its commercial doesn't even reveal what it is.
The new Gatorade effort makes sense especially with the competition of Vitamin Water chipping away at their market share. Where Vitamin Water has 50 Cent in their realm of celebrity endorsers, Gatorade counters with Lil Wayne.
The web is a great way to promote products. Commercials, television shows, artists, and films have all benefited from this and has had an effect on what Internet users are searching for. For example, 'The Dark Knight' had a web-based marketing campaign centered on the site whysoserious.com that got fans excited for the release by playing a few different, complex games. So perhaps Internet searches are the future of advertising. It gets people thinking about a product for more than the few seconds that a commercial airs.
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