With the fast growing world of fantasy sports, this article talks about how Fantasy Sports Ventures Inc. acquired Baseball HQ, a leading Web site for statistical analysis. The goal of this deal is the latest step by the company, Fantasy Sports Ventures Inc., who want to become the one-stop shopping center for marketers looking to connect to the estimated 15 million fantasy-sports players in the U.S. The company also has partnership agreements with 125 other fantasy Web sites in which FSV sells ads for these sites and shares revenue. Individually, sites acquired by FSV may have just a few thousand subscribers. But collectively their Web traffic has propelled FSV's network into the Top 10 sports sites.
I think this is a good idea for someone that wants to be come a one-stop shopping center for marketers looking to connect to fantasy-sports players in the U.S. But I still do not understand the concept of what this business, FSV, is doing. Are they trying to sell ads on their 125 sites that they have partnerships with and make their profit of off them? I think someone needs to create a fantasy sports website where you can consolidate all your teams to one website, much like you can do with credit cards and loans. So if you have one (1) fantasy team on yahoo.com, two (2) fantasy teams on ESPN.com and one (1) fantasy team on NASCAR.com, you can access them all from one site.
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